Self Directed IRA’s and Real Estate Investing – The Not So Odd Couple

Self directed IRA real estate investing might sound like a scary concept, but the fact is that in today’s market almost nothing is as secure as real estate.

As Wall Street becomes something of a mine field, more and more investors are opting to go different routes in hopes of making a significant return on their money.

By self directing, investors are taking their money into their own hands and enjoying the results.

In general, standard IRA’s are overseen by a bank or broker who, in most cases, are more interested in making money for themselves than for you.

A truly self directed IRA allows you to bypass the middle man and make your own financial decisions so that whatever revenue you make comes right back to you.

And with the right kind of investments, that revenue can be much greater than the returns on most standard accounts.

Most of us trust that our standard IRA account is working for us, yet the truth is that the majority of IRA accounts will see as little as 3-5% increase from interest income. That doesn’t translate into much of a cushion for your eventual retirement, no matter how long your account may be actively accruing interest.

On the other hand, self directed IRA real estate investing can double and even triple your returns, and in a much shorter span of time.

With the right investments, a truly self directed IRA can see as much as a 15% rate of return annually. This can mean the difference in being able to retire comfortably and having to continue pinching pennies.

You want some peace of mind in your retirement, so why not do what you can now to ensure that you’ll have all the money you need to enjoy the rest of your life?

Self directed IRA real estate investing is actually very simple. You find and purchase a piece of property with funds from your IRA account and designate the account as the mortgage holder. Then you are free to either earn money by renting or by refurbishing and re-selling at a profit.

Depending on the local market, this can be a significant profit. And because your IRA is self directed, all of the income goes directly back to you.

Now I know what you’re thinking – is it really safe to be investing in real estate in today’s market?

Believe it or not, the answer is actually yes.

Even with instability of mortgages, real estate remains a much more sound investment than stock at this point in time. And a truly self directed IRA gives you the ability to control how much you are investing and where, so that you know exactly what your money is doing for you.

With the American economy in a severe state of flux, there is no better time than the present to take control of your retirement funds.

Self directed IRA real estate investment gives you the opportunity to step out from under the control of the financial industry and make decisions for yourself. What could be more comforting than that?

It’s your future, there is no reason why you should have to entrust it to someone else.

Don’t be afraid to make your own choices and invest in the profitable world of real estate.

5 Direct Response Marketing Methods for Your Business

In this article, I will discuss great ways to market your business and achieve measurable cost-effective results. Image advertising involves paying lots of money, waiting for customers to come, then never knowing what customers bought your product as a result of that advertising. Direct response advertising allows you to measure results and know exactly what your return was for each marketing dollar spent.

Below are some examples of direct response marketing methods-

1) Direct Mail – When a mailing campaign is targeted to a specific group of people, it allows you target the specific market that would have an interest in your product or service. Sending a mailing to every household would be less effective and more costly because many of the individuals are not in the type of market you want to reach. You would also have no results from which to base your next decision.

2) Google AdWords – Google’s service to pay for every click you get on the internet also is a form of targeted marketing. It will only go out to those who type the specific keyword the marketer chooses. The cost is controlled by selecting how much you are willing to pay-per-click and what keywords you want to target.

3) Email Marketing – Email marketing is where a targeted group of people receives an email regarding your topic. Usually, the list is created when people opt-in or subscribe to a mailing list about a particular topic. Emails are sent out to these subscribers on an ongoing basis. There is little cost to the marketer except a little time and a monthly fee for an auto-responder service.

4) Article Marketing – Article marketing is another key online tool that allows you target traffic with keywords. When you write an article you can get traffic from those who read your article and want to learn more. It allows you to track ratios for those who view your article. The best thing about it is that it’s free – except for the time it takes to write the articles.

5) Per Campaign 800 Number – An 800 # normally does not allow you to easily track the amount of volume from a specific marketing campaign because numerous individuals have that number (if only listed in the yellow pages or on the Internet). However, if you tie each marketing campaign to a specific 800 number, it will become easier to know from where you customers are coming and how to track the information. This can be used in conjunction with any marketing method – mailings, radio, TV, billboards, or any other form of general advertising.

When designing your marketing campaigns, keep in mind that only two things really matter – how much does it cost and how much business do I get from the campaign (both current and future business). By using direct response advertising, you can spend less, earn more, and make informed decisions for your next campaign.

Trends in Web Medical Marketing

A number of trends are becoming evident in medical practice digital web marketing. The internet is no longer just a place to have your website, instead it’s becoming the location of your new patient generating efforts. Essentially, your website and other web presences must now generate business for you.

Search Engine Optimizations

Increasingly medical professionals are establishing web and social media presences that are search engine optimized (SEO) in order that search engines such as Google and Bing can not only find those websites, but direct search traffic to them. Medical procedure searches are in the millions every month, and growing more and more every day, with searches coming from mobile devices leading the way. Practically, this means that if your website and other digital presences, such as in social media channels, are not optimized for what prospective patients are looking for, your competition will be the beneficiary of all these prospective patients looking to give their business to someone.

Local Medical Search Presence

In addition, to website SEO, there is developing a separate online category of search results referred to as Local Search. As the term suggests, these are search results that are specific to a geographical area, and which have developed as a unique category because the large search engines, Google and Bing, have in many metropolitan areas, carved out a search result display area on the main page of search results dedicated to Local Search. SEO of Local Search presence has its own rules and therefore must be dealt with in a distinct fashion, in order to obtain high placement in Local Search results.

Socially Networked Medical Marketing

Utilization of social networks for medical marketing is an increasing trend evidenced by the growing number of Fan Pages or Twitter accounts in these leading social networks. Social networks offer unique opportunities in providing access to communities defined by interests, on a regional as well as general community basis, into which you have the ability to outreach and engage members thereof. In this way you can establish a direct connection with prospective patients.

Mobileweb Searches

As noted above, the potential of the mobileweb has yet to be felt, but it’s coming. The vast majority of the population has not only access to a mobile phone, but rarely leaves home without it. Advances in network communication speeds and mobile technologies will essentially make the mobile browsing experience, if not identical, then competitive with the desktop pc. The implications are that prospective patients will increasingly search for medical services using their mobile phone, whenever its most convenient to them. As a result, digital medical marketing will have to have a mobile component, whether by way of a mobile optimized websites, or a mobile app, in order to capture this increase and/or redirection in search traffic.