Kml Jhangri – The new sensation in online entertainment promotion industry

Kml Jhangri wears too many hats at the same time making him a versatile person. He is an Entrepreneur, Producer and digital marketer at the age of 17. He was born in Haryana on 24 September, 2000 in a Hindu family. His teenage life revolved around music, and films along with exploring the power of digital media.

In his childhood, he used to enjoy watching movies catching them at home or in theatres.
This helped him absorb the stories and the scenes like sponges. He always knew he would turn his passion into a successful career. Now, he is looking ahead to some big collaborations or projects in films or music. Some of these include the Song where he was involved in its production along with the music song called Situation with Anmol Dhiman. While being so active in music and films, he also has been decent in his studies. He has completed his graduation from Mohali, Punjab. While being a student and busy in his music and films, he also explored digital marketing.

Kml is Founder of Dream Castle , dealing with clients and businesses who approach him for solutions to prosper on the web. He has been linked with several celebrities as well while being in the domain of digital marketing apart from his day-to-day music and film work with them in Punjabi Music Industry. His social media profiles talk a lot about his personal and professional life, which he keeps on sharing to his fans a lot. He intends to fly and this is just his start and is confident to rise high in his success ladder.

Emotional Response Marketing – What is it and How Does it Work?

One of the key elements of successful marketing is communication. How is this communication achieved? By approaching the people, at an emotional level. Human beings are highly emotional creatures. They are impulsive and much of what they buy is based on their emotions rather than logic. Emotions have a powerful control on all of us. We all respond to them. I mean, think when was the last time you stopped yourself from eating that huge creamy (full of FAT) beef cheese burger, which you saw in an amazing commercial, or in other words when was the last time you decided to purchase something without thinking emotionally. There’s hardly any purchase that does not involve emotional evaluation. Emotions compel us to imagine that a certain product is perfect for us.

So what is emotional response marketing? The answer is simple; it’s the game of persuasion. Every campaign is designed to attract a response. This response is usually produced by emotional reactions of a customer, when he judges the effectiveness and benefits of a product. If your campaign is capable of triggering the positive emotion out of the customer, than consider your business a success.

It’s all about being personal and conversational; In order to excel in the market, you must have a direct emotional link with the public, knowing all what is there to know about their needs, fears, desires and concerns. It’s all about making them believe that your company comprehends their problems and how your products or service can serve as a solution to these problems.

So how do you use this strategy in your advertisements, or sales letters or on your websites? Primarily, it’s essential to understand the need to produce a buying desire.Your goal is to attract the buyer with such an attractive presentation of your product, that he is compelled to choose “order”, “buy”, or “ask for more info”.

Some of the basic methods used in emotional marketing on the internet are the usage of referrals, testimonials, blogs, and forums. It’s human nature to trust each other’s words. The right usage of words is really important and requires market research. Your words should reflect the consumer’s feelings. Words such as confidence, happy, safety, pride, fun, beauty make people feel valued.

Success stories, trials or tests always attract positive response. Through these you are actually proving the dependability of your product. People always seem to rely on pre-tested products.

Colors also play a significant role in emotional marketing. There’s a whole range of colors that trigger particular emotions in human beings.for example, green is associated with feelings of relaxation, white with purity, red with love or attention etc. Isn’t it funny that during the valentine season, everyone is buying something, even if they don´t have anyone to give it to. Well! The red color works its wonders.

Then you have Symbolism and images; yet another way to get to your customers hearts. An image of a baby laughing while eating a baby food product will surely trigger the maternal emotions of all the mothers.

In short, when a product or service stimulates positive feelings in a buyer, it often results in purchase. Just go and create something extraordinary out of the ordinary keeping the feelings and desires of the target market, in mind. Emotional response marketing if done THOUGHTFULLY can generate huge profits and sales.

The Only Direct Mail Marketing Tips You Will Ever Need

In today’s world, running a business is becoming harder by the day. The economy is bad, the competition is stiffer and the customers are more knowledgeable about their rights than ever before. However, by using the following direct mail marketing tips below, you will be empowered to source potential clients for your business.

Identify and target potential buyers, it does not matter how big your marketing campaigns are, but if they are not targeted to the very best potential clients, it is all in vain. Take as much time as possible in research to learn your target group. By doing this, the conversion rate will be higher.

Offer incentives, offering a gift certificate or bonuses will add value to your products or services and it will either put you above other sellers or even sway the potential client to buy just to take advantage of the discount/bonus.

Track Responses, when you get a response/feedback, note it down and tally them at the end of the month or depending on your preferred time frame and do some analysis to find out how your direct mail campaigns are doing.

Create an opt-in list, do not shy away from asking your clients to leave their name and email addresses. If you have a blog or a website, put a subscription box so that you can send them any offers or newsletters later. People often feel more confident reading mails from the sources they have personally subscribed to.

Reaching clients and potential customers can be quite expensive, especially if you do not have a target group to buy what you are selling. However, direct mail targets a given group of potential buyers hence giving you a good marketing platform. For more information check out offline arbitrage bonus.