Trends in Web Medical Marketing

A number of trends are becoming evident in medical practice digital web marketing. The internet is no longer just a place to have your website, instead it’s becoming the location of your new patient generating efforts. Essentially, your website and other web presences must now generate business for you.

Search Engine Optimizations

Increasingly medical professionals are establishing web and social media presences that are search engine optimized (SEO) in order that search engines such as Google and Bing can not only find those websites, but direct search traffic to them. Medical procedure searches are in the millions every month, and growing more and more every day, with searches coming from mobile devices leading the way. Practically, this means that if your website and other digital presences, such as in social media channels, are not optimized for what prospective patients are looking for, your competition will be the beneficiary of all these prospective patients looking to give their business to someone.

Local Medical Search Presence

In addition, to website SEO, there is developing a separate online category of search results referred to as Local Search. As the term suggests, these are search results that are specific to a geographical area, and which have developed as a unique category because the large search engines, Google and Bing, have in many metropolitan areas, carved out a search result display area on the main page of search results dedicated to Local Search. SEO of Local Search presence has its own rules and therefore must be dealt with in a distinct fashion, in order to obtain high placement in Local Search results.

Socially Networked Medical Marketing

Utilization of social networks for medical marketing is an increasing trend evidenced by the growing number of Fan Pages or Twitter accounts in these leading social networks. Social networks offer unique opportunities in providing access to communities defined by interests, on a regional as well as general community basis, into which you have the ability to outreach and engage members thereof. In this way you can establish a direct connection with prospective patients.

Mobileweb Searches

As noted above, the potential of the mobileweb has yet to be felt, but it’s coming. The vast majority of the population has not only access to a mobile phone, but rarely leaves home without it. Advances in network communication speeds and mobile technologies will essentially make the mobile browsing experience, if not identical, then competitive with the desktop pc. The implications are that prospective patients will increasingly search for medical services using their mobile phone, whenever its most convenient to them. As a result, digital medical marketing will have to have a mobile component, whether by way of a mobile optimized websites, or a mobile app, in order to capture this increase and/or redirection in search traffic.

How to Start Making Money Online – Get Noticed Through Article Marketing

There are many people who try to make money on the internet. There are people who sell products via different internet shopping sites. There are others who create websites which they open to advertisers. Still others try to make money through article marketing. How you earn through the first two techniques is easy to understand. With the first, you earn directly for every product you sell. With the second, you earn from whatever the advertisers will pay you depending on how many of their own products they sell or how many visits generated from your site they get. But what about article marketing? How do you make money with it? Here is a simple discussion on how to start making money online through article marketing.

Article marketing is done by submitting articles related to your products or your website to any of the different article directories found on the web. You do not directly sell anything but you direct readers to your website or to wherever your products can be found. You see, it is important to direct traffic to your site because people will not automatically see your site after you create it. If it ranks low in search engines, your chances of being seen and read is also low.

Article marketing will help increase the number of your readers and it will also improve your search engine ranking. When you submit good articles to article directories, people will get interested in you or in what you have to offer. They will be enticed to click on the link provided at the end of the article or in the author box. Well-written articles have great chances of producing a lot of visits so you really have to exert effort to create good ones. You are not limited to submitting just an article or two so it will also be to your advantage if you will write a lot. With this increase in visits plus your article’s prolonged presence in article directories, it will only be a matter of time before search engines take notice of your contents and rank you high on their list.

However good your website is or how useful your products are, if nobody will take notice of them, you will not earn. Thus, it is important that you do article marketing to get people to notice what you have to offer.

The Effectiveness of Email in Targeting and Marketing to the High LSM

The best way to reach the high LSM is to connect with them through their preferred medium of choice – email. There are of course other ways to market your product to more affluent consumers, but none are as cost effective as that of digital media. Perhaps of even greater importance is that, unlike other forms of marketing media that often fail to reach their designated audience, email marketing achieves a direct link with targeted individuals.The reality is that rich people are busy people. They don’t have time to page through product catalogues and flick through television channels; rather, they choose their media very selectively and avoid bombardment by advertising messages. As the saying goes: poor people have big TVs, rich people have big libraries. For the marketer, then, email is an extremely effective tool at reaching high LSMs as it (a) may be viewed when the recipient chooses to access it and (b) assuming that it is transmitted to high LSM consumers who have opted-in to receive messages, it is more likely to appeal to their preferences.When it comes to targeting the high LSM, marketing becomes an exact science. It’s all about appealing to their tastes at the right time, without beating about the bush because, as most of them will attest, time is a luxury of great worth. In other words, email marketing directed at wealthy markets must cut to the chase in a manner that highlights quality and value, while simultaneously reassuring them that their time (money) is not being wasted. And although price is very rarely a deterrent for the wealthy, bargains are always appealing. Even more of a draw card is the offering of an incentive, as no matter what one’s financial status is, everybody enjoys winning; which is why incentive-based email marketing campaigns are still the way to go when dealing with the high LSM, or any demographic segment for that matter.Take American Swiss’ recent Christmas email campaign for example: it’s simple and refined, and prompted conversions by redirecting consumers to their official website and enticing them to select and submit a “Wishlist” of products which they then stood a chance to win. With an open rate of 53 percent and click through rate of approximately 27 percent, the campaign was a huge success and clearly demonstrates the effectiveness of email marketing at targeting the high LSM. Furthermore, by advertising their products through an incentive-based call to action, as well as highlighting price reductions on selected items, American Swiss essentially promoted their products from both angles. Put another way, by motivating consumers to submit their wish list they were, in effect, made aware of the product range on offer. And that’s all American Swiss needed because, let’s face it, their jewellery is visually attractive by default.In addition to being able to effectively reach recipients, email also compliments a form of marketing most applicable to the high LSM – word of mouth. High LSM groups are well known for placing great emphasis on friend and family referrals, especially at the moment of purchase; and because of its viral capabilities, email marketing messages allow high income earners to do so with ease and efficiency – the ultimate dream for marketers.Email marketing is truly the most powerful way to tap into a market that may generate massive revenue for your business. Like American Swiss, if done correctly, you may see your response rates climbing to new heights, along with your sales, and at little expense compared to traditional media.