7 Social Media Laws For Building a Massive and Successful Network Marketing Business

It may seem that everyone you know is connected on social media sites such as Facebook, Twitter, LinkedIn and others; however, the truth is as it relates to the network marketing, direct sales, and home based business industry, we haven’t even begun to scratch the surface. You see most of the people in the network marketing arena are still stuck in the old model of doing business. Face to face, belly to belly, office meetings, and the 3 foot rule, you know because you have either done it or continue to do it.For those people who are moving towards social media as a form of networking to build your business you are either having massive success of still struggling. This article discusses the seven social media laws that you must understand and implement if you want to build a massive and profitable MLM or network marketing business.The Law of Awareness- Does anyone know that you are here? Make your presence known. You must become aware of who is in your network. Not only that but you must study and understand they way that people communicate. Every group has its own culture.You can’t just blindly get on any of these sites and just start posting content, they don’t all work the same. The way you communicate on Facebook would get you totally ignored on a site such as linked in.The Law of Visibility- “If you have a business and you aren’t online, then you don’t have a business” Bill Gates. You must visibility and you create this by befriending and communicating with people in your network. Join and participate in groups. Start a niche blog and leave meaningful comments on other blogs.The Law of Connection- Once you become visible you want to connect. Connect with people where they are. Here’s another tip, connect with the same person on multiple sites because that increases the number of times you are seen by that person. You want them to remember you.The Law of Value- Under promise and over deliver. Give value in everything that you do, in your videos, in your articles, in your blog posts. G.I.V.E., gain influence very easily! Your goal is to become unforgettable.Law of Uniqueness- What’s your niche? Do you even know what makes you unique? Brand yourself not just as an expert but as the best at what you do. Show your contacts how you and your business stand apart from all the other fish in the ocean.Law of Consistency- Once you have built yourself up to this point you need to become consistent in your message and delivery. Be consistent in the value that you give and in your follow up. Don’t post once a week and expect to remain in the front of peoples mind.Law of Growth- Relationships take time, so don’t force it. That goes against everything that you have been building up to this point. By giving value, you are planting seeds and sooner or later, your harvest will be ready. Your only job at this point is to continue giving value and peeking their interest with your videos and posts.These laws build upon each other so don’t think that you can pick and choose which ones you will incorporate into your success plan. Remember, there are no short cuts towards success.

Emotional Response Marketing – What is it and How Does it Work?

One of the key elements of successful marketing is communication. How is this communication achieved? By approaching the people, at an emotional level. Human beings are highly emotional creatures. They are impulsive and much of what they buy is based on their emotions rather than logic. Emotions have a powerful control on all of us. We all respond to them. I mean, think when was the last time you stopped yourself from eating that huge creamy (full of FAT) beef cheese burger, which you saw in an amazing commercial, or in other words when was the last time you decided to purchase something without thinking emotionally. There’s hardly any purchase that does not involve emotional evaluation. Emotions compel us to imagine that a certain product is perfect for us.

So what is emotional response marketing? The answer is simple; it’s the game of persuasion. Every campaign is designed to attract a response. This response is usually produced by emotional reactions of a customer, when he judges the effectiveness and benefits of a product. If your campaign is capable of triggering the positive emotion out of the customer, than consider your business a success.

It’s all about being personal and conversational; In order to excel in the market, you must have a direct emotional link with the public, knowing all what is there to know about their needs, fears, desires and concerns. It’s all about making them believe that your company comprehends their problems and how your products or service can serve as a solution to these problems.

So how do you use this strategy in your advertisements, or sales letters or on your websites? Primarily, it’s essential to understand the need to produce a buying desire.Your goal is to attract the buyer with such an attractive presentation of your product, that he is compelled to choose “order”, “buy”, or “ask for more info”.

Some of the basic methods used in emotional marketing on the internet are the usage of referrals, testimonials, blogs, and forums. It’s human nature to trust each other’s words. The right usage of words is really important and requires market research. Your words should reflect the consumer’s feelings. Words such as confidence, happy, safety, pride, fun, beauty make people feel valued.

Success stories, trials or tests always attract positive response. Through these you are actually proving the dependability of your product. People always seem to rely on pre-tested products.

Colors also play a significant role in emotional marketing. There’s a whole range of colors that trigger particular emotions in human beings.for example, green is associated with feelings of relaxation, white with purity, red with love or attention etc. Isn’t it funny that during the valentine season, everyone is buying something, even if they don´t have anyone to give it to. Well! The red color works its wonders.

Then you have Symbolism and images; yet another way to get to your customers hearts. An image of a baby laughing while eating a baby food product will surely trigger the maternal emotions of all the mothers.

In short, when a product or service stimulates positive feelings in a buyer, it often results in purchase. Just go and create something extraordinary out of the ordinary keeping the feelings and desires of the target market, in mind. Emotional response marketing if done THOUGHTFULLY can generate huge profits and sales.

The Effectiveness of Email in Targeting and Marketing to the High LSM

The best way to reach the high LSM is to connect with them through their preferred medium of choice – email. There are of course other ways to market your product to more affluent consumers, but none are as cost effective as that of digital media. Perhaps of even greater importance is that, unlike other forms of marketing media that often fail to reach their designated audience, email marketing achieves a direct link with targeted individuals.The reality is that rich people are busy people. They don’t have time to page through product catalogues and flick through television channels; rather, they choose their media very selectively and avoid bombardment by advertising messages. As the saying goes: poor people have big TVs, rich people have big libraries. For the marketer, then, email is an extremely effective tool at reaching high LSMs as it (a) may be viewed when the recipient chooses to access it and (b) assuming that it is transmitted to high LSM consumers who have opted-in to receive messages, it is more likely to appeal to their preferences.When it comes to targeting the high LSM, marketing becomes an exact science. It’s all about appealing to their tastes at the right time, without beating about the bush because, as most of them will attest, time is a luxury of great worth. In other words, email marketing directed at wealthy markets must cut to the chase in a manner that highlights quality and value, while simultaneously reassuring them that their time (money) is not being wasted. And although price is very rarely a deterrent for the wealthy, bargains are always appealing. Even more of a draw card is the offering of an incentive, as no matter what one’s financial status is, everybody enjoys winning; which is why incentive-based email marketing campaigns are still the way to go when dealing with the high LSM, or any demographic segment for that matter.Take American Swiss’ recent Christmas email campaign for example: it’s simple and refined, and prompted conversions by redirecting consumers to their official website and enticing them to select and submit a “Wishlist” of products which they then stood a chance to win. With an open rate of 53 percent and click through rate of approximately 27 percent, the campaign was a huge success and clearly demonstrates the effectiveness of email marketing at targeting the high LSM. Furthermore, by advertising their products through an incentive-based call to action, as well as highlighting price reductions on selected items, American Swiss essentially promoted their products from both angles. Put another way, by motivating consumers to submit their wish list they were, in effect, made aware of the product range on offer. And that’s all American Swiss needed because, let’s face it, their jewellery is visually attractive by default.In addition to being able to effectively reach recipients, email also compliments a form of marketing most applicable to the high LSM – word of mouth. High LSM groups are well known for placing great emphasis on friend and family referrals, especially at the moment of purchase; and because of its viral capabilities, email marketing messages allow high income earners to do so with ease and efficiency – the ultimate dream for marketers.Email marketing is truly the most powerful way to tap into a market that may generate massive revenue for your business. Like American Swiss, if done correctly, you may see your response rates climbing to new heights, along with your sales, and at little expense compared to traditional media.