The Effectiveness of Email in Targeting and Marketing to the High LSM

The best way to reach the high LSM is to connect with them through their preferred medium of choice – email. There are of course other ways to market your product to more affluent consumers, but none are as cost effective as that of digital media. Perhaps of even greater importance is that, unlike other forms of marketing media that often fail to reach their designated audience, email marketing achieves a direct link with targeted individuals.The reality is that rich people are busy people. They don’t have time to page through product catalogues and flick through television channels; rather, they choose their media very selectively and avoid bombardment by advertising messages. As the saying goes: poor people have big TVs, rich people have big libraries. For the marketer, then, email is an extremely effective tool at reaching high LSMs as it (a) may be viewed when the recipient chooses to access it and (b) assuming that it is transmitted to high LSM consumers who have opted-in to receive messages, it is more likely to appeal to their preferences.When it comes to targeting the high LSM, marketing becomes an exact science. It’s all about appealing to their tastes at the right time, without beating about the bush because, as most of them will attest, time is a luxury of great worth. In other words, email marketing directed at wealthy markets must cut to the chase in a manner that highlights quality and value, while simultaneously reassuring them that their time (money) is not being wasted. And although price is very rarely a deterrent for the wealthy, bargains are always appealing. Even more of a draw card is the offering of an incentive, as no matter what one’s financial status is, everybody enjoys winning; which is why incentive-based email marketing campaigns are still the way to go when dealing with the high LSM, or any demographic segment for that matter.Take American Swiss’ recent Christmas email campaign for example: it’s simple and refined, and prompted conversions by redirecting consumers to their official website and enticing them to select and submit a “Wishlist” of products which they then stood a chance to win. With an open rate of 53 percent and click through rate of approximately 27 percent, the campaign was a huge success and clearly demonstrates the effectiveness of email marketing at targeting the high LSM. Furthermore, by advertising their products through an incentive-based call to action, as well as highlighting price reductions on selected items, American Swiss essentially promoted their products from both angles. Put another way, by motivating consumers to submit their wish list they were, in effect, made aware of the product range on offer. And that’s all American Swiss needed because, let’s face it, their jewellery is visually attractive by default.In addition to being able to effectively reach recipients, email also compliments a form of marketing most applicable to the high LSM – word of mouth. High LSM groups are well known for placing great emphasis on friend and family referrals, especially at the moment of purchase; and because of its viral capabilities, email marketing messages allow high income earners to do so with ease and efficiency – the ultimate dream for marketers.Email marketing is truly the most powerful way to tap into a market that may generate massive revenue for your business. Like American Swiss, if done correctly, you may see your response rates climbing to new heights, along with your sales, and at little expense compared to traditional media.

Direct Sales Success – What Direct Sales Consultants Can Learn From the NFL

The crisp autumn leaves and the sounds of marching bands means that school – and football season – are once again in full swing. It’s also the biggest selling season of the year for those of us in Direct Sales. In fact, statistics show that over half of the direct selling business for the entire year is conducting during the last quarter. Much like a football game, those final minutes can mean the difference between big gains and big fumbles. Here are the top six tips you can take from the gridiron and take your business to the next level.

1. Direct Sales requires sacrifice.

Like football, you have to give 110% of yourself to be successful. It can be very easy to make a good living in this business, but don’t be fooled into thinking you can just hang up a shingle and watch the leads come pouring in. There’s some work involved. It’s not as hard as digging ditches, but there will be times, especially early in your business, where you’ll have to make choices, sacrificing time energy and money “on the front end” to generate a bigger return on your investment.

Napoleon Hill researched the content for Think and Grow Rich for about 20 years before Andrew Carnegie ever paid him one red cent of the million dollars he promised for the work. But when the project was done, Carnegie paid in full. Hard work at “the front end” will go a long way toward improving your sales consistency over the long haul of your sales game.

2. Direct Sales requires teamwork.

Make no mistake, you can be very successful as a salesperson – a regular consultant on the showroom floor, but when you utilize the power of teamwork, everyone achieves more. It’s the reason for monthly (or weekly) meetings, coaching calls, mentoring and development programs. Each component builds character, skill and ability. And when leaders are training their recruits properly, everyone prospers. Trying to go it alone will only create more work for yourself.

When your leaders say “you’re in business for yourself, but not by yourself” hold them to it! Seek out trainers and leaders that can build your skill level at presentations, host coaching, closing a sale, signing a recruit and more. Don’t sit stagnant just because you’re out of the area. Unless you are the only person in your company, there are others out there ready willing and able to helpyou grow your business, because when you succeed, THEY succeed.

If you are a leader, take that role seriously. Make contact with your team a regular, ongoing thing. Know your team – their wants needs and goals – even if they are not your direct recruits. The most successful leaders know their team mates, and their team mates know, like and trust their leader!

3. Direct Sales requires discipline.

Even when your calendar is full, you get on the phone to schedule appointments. Even when your shows are successful, you’re making networking connections. Even if you have zero recruits and zero shows on your calendar, you’re practicing the scripts and doing all the things you need to do consistently to bring in the sales. Highs and lows are a fact of life in sales, but all of that can be evened out by remaining consistent.

It’s so easy to get complacent when things are going well (I’ve done it – I’m sure you have too). It’s even easier to give up when things are going bad. Before you do either, check yourself in the mirror. Prepare a weekly audit of the things you must do – and see if you’re really doing them. Consistency – and disciplining yourself to stay consistent – are the most important aspects of building a successful direct sales business.

4. Direct Sales requires participation.

Selling is not a spectator’s sport. In football, no man rides the bench the entire season – there’s practice, training, and games to be won! Are you a fan? Spectators sit on the sidelines letting the pros do all the work. You need to get your hands dirty, do the work and win the game. Like football, selling is not a game for cowards.

5. Direct Sales has opposing teams

Ah! Now we come to it: competition. Every market has competitors – and in direct sales, you can be competing with other consultants within your own company. It can be tough to beat the opposition. You have to develop special skills and abilities to outpace – and outplay your competitors. Develop your personal brand much like a football team develops their own play book. Dig deep into what you’ve been taught and be creative in finding ways to win the sales game.

There are also other competitors: fear, doubt, guilt, anxiety, and even our family and friends can come between us and a successful direct sales business. The key is to recognize these obstacles and again – dig into the knowledge and training you’ve gained from your leaders, coaches and mentors – and whip the competition no matter how stiff!

6. Direct Sales requires ongoing conditioning.

A football player doesn’t attend one session of pre-season training and figure they’re all set to go to the Super Bowl. Heavens no! These guys are in the gym, on the field, and in their own heads on a regular basis, learning, growing, developing, picking up new skills and better ways of being the best they can be on the gridiron. The same holds true for Direct Sales. Sure, you can buy a kit, read the manual and start selling products, but imagine how much better you can become when you take the time to go to training events, invest in personal development materials, and even coaching programs designed to strengthen your best attributes and build on your opportunities! Ongoing conditioning ensures you always stay at the “top of your game” and that you are the first person that comes to mind when customers think of your products and services. It’s about getting strong in product knowledge, client rapport, and understanding your direction and role in meeting the needs of others.

No one is born a star salesperson, much like no one is really born with a pigskin in their hand. It takes consistency, team work, sacrifice, hard work and focus. With ongoing training and a commitment to participate fully, you will find yourself on the all-star team that is your Direct Sales organization. You can’t beat that!

Marketing Mania

Marketing is the key element to a company’s success. Perhaps the most important and effective Marketing tool you can use in today’s business world is to create website and increase the traffic to it. If you want to Increase the traffic to Your Website, the Marketing Idea is a very important one.

Marketing professionals often make the mistake of writing Marketing Materials that emphasis the business background and brand rather than the benefits of the company. The primary goal of the marketing plan is to get people to buy your products or services. The Sales and Distribution are parts of the Marketing plan which details how this is going to happen.

Affiliate marketing is often termed as one of the best online marketing programs that are available to small business.

The term may sound intimidating, but all it refers to a new marketing trend. In the past, a few major Marketing Tips were identified to pull traffic through search engines. In the new model, websites will be drawing their businesses from a large variety of low-volume search problems or phrases. We know very well Business marketing means we get our site in top heavy traffic in the internet.

Direct marketing is a sub-discipline and it’s one the marketing category. There are two main making definite characteristics which differentiate it from other types of marketing or advertising. The first is that it attempts to send its messages directly to consumers, without the use of intervening media it is the best way to increase the traffic to our site. Direct marketing provides you with a way to handle a test of this market relatively quickly, at a reasonable cost, and with convincing certitude. You’ll know very well whether this is indeed the gold mine.

This is one of the best ways of pulling the targeted marketing steady and long-term traffic to your site. By writing your own articles and submitting them to article directories, you can invite a lot of targeted visitors to your site and thereby you get a great chance to keep your website at top.

The Internet has become a battlefield for pulling and increasing the high volumes of search engine traffic. Every week, a new search engine technique is devised and several old ones are relegated to the bottom of the queue. Internet marketing courses via RealAudio, email, video CD-ROMs, CDs, cassette tapes, and member-only sites increase the traffic in the Internet. This is the benefits of traffic routed through search engines are, to put it simply, enormous!

Internet marketing is an extremely cost-effective marketing tool and when used properly, can catapult your sales to new levels. From as little as 3 cents per email, it is by far the cheapest way to communicate with your clients.

For affiliate marketers, higher traffic increases the possible for sales and referral commissions. Affiliate marketing software, services and e-books to help merchants set up, run and promote an affiliate program for their products and services. For bloggers or Small businesses marketing, the goal is to increase search engine traffic because this means a wider audience and long-term profit from various sources like ads. That is why there is such a lot of different introduced in the field of search engine optimization.

Email marketing is an extremely cost-effective marketing tool and when used properly, can catapult your sales to fresh levels. From as little as 3 cents per email, it is by far is not costly way to communicate with your clients. Email marketing is the process of marketing via direct email, either on a one-off, sporadic, or regular points. Typically recipients have given the sender permission to send them marketing messages to direct search engine traffic to your website.

Viral Marketing is giving something away for free and allowing people to pass it on to other people. The main purpose of viral marketing is to stretch your message to as many people as possible without having to spend money for advertising. You analyze about using Viral Marketing online to obtain free traffic for your website. Think about the different reasons that a person would have for passing your message around. Freebies are a best way of using viral marketing online.

Marketing Tools is the Major part to increase the traffic in the internet. By use of marketing tools you can develop your business threw the world. You get more density to your keyword of you Website.