Email Marketing And Direct Mail To Market Your Business

What is your idea of marketing? Is it something that you don’t take seriously? Have you tried it before in the past and it didn’t work? Have you taken a closer look to see why your business is currently failing now? All of these questions (and more) have to be answered if we want to discover some of the ways that we can make your business more profitable.When marketing your business, you have to be extreme in your approach. The problem is not that the techniques don’t work, it’s because you aren’t doing enough of it to spur sales from your efforts. I think that if you work hard and try to get an understanding of how to bring in more new customers, you’ll be fine.You see without marketing, you get no customers. And without customers, you have no business. So if you want to see your business increase, you have to do some marketing and can’t just rely on referrals to bring you more sales and profits. Referrals are fine, but it takes a lot more than 1-2 referrals to make any significant impact in your business.Today I want to talk to you about how you can get customers back into your store and how to get them to start buying once again. In fact, here’s the first tip for getting more customers and clients back into your business:1) Email marketingThis is a cheap and easy way to make more money in your business. With email marketing, you can send out information, news, discounts, coupons, and build relationships with the people out there on your customer list. This is a solid plan that I think you should consider before you start working on another campaign that will help you to get wealthy also.The more email marketing that you’re doing, the better. This means you can increase your sales for next to nothing, and you still get to promote to this person over and over again. Here’s another tip for getting more customers back into your business.2) Direct mailDirect mail can definitely bring you more customers in a hurry. The idea behind direct mail is that you get a list, create an offer, create a sales letter, and mail this to your list. This is a very simple concept, but sadly, most people get it all wrong.The reason most people get it wrong is because of poor list selection. Without a good list, you won’t make any money. Plus, the more niche specific you get with your list, the more you will have to spend just to get it right. So direct mail is definitely a great way to get new customers, but you have to proceed with caution because the wrong list can mean failure for your campaign.So how do you go about getting a list? Well, you have 2 options: the SRDS, and a list broker. If I had it my way, I would choose the SRDS any day. A list broker is in it for the money – not for caring if your campaign has success or not. Remember these gems, and make sure you put them into practice today.

Market Research – Can It Increase Profits?

Increased sales for less cost is fast becoming a business mantra. For any company it is critical to understand precisely why people buy into what you have to offer. In this competitive marketplace research budgets are often first to go in an attempt to save money. Yet some types of research have been proven to dramatically increase profits.

Market research is the systematic gathering and interpretation of intelligence using analytical methods and techniques to gain insight or support decision making. It is really any structured attempt to gain knowledge about competitors, markets or customers.

Yet, the term is commonly, and wrongly, interchanged with the practice of Marketing Research yet, there is an important and distinct difference between the two. Marketing research is the objective gathering and interpretation of intelligence using analytical methods and techniques to gain insight and intelligence about audience purchase habits.

Can you appreciate the distinction? – One gathers knowledge on potential markets, the other gathers intelligence on why they purchase and who from.

The main purpose of this type of research is to understand the purchase triggers of the audience. In short it is the science of understanding how and why customers and potential customers react, or not, to your advertising communications. When done correctly will tell you precisely how to push the buttons that will compel more people respond to your message or proposition. And it will give you that information simply, quickly and cost effectively.

Perhaps that is why, an increasing number of companies are moving away from the ‘soft’ intelligence provided by market research and are moving towards the ‘hard’ information provided by marketing research. In this context, knowledge is generally defined as ‘hard’ when it provides specific, detailed and quantifiable direction for future marketing campaigns. The fact that it is measurable and can directly influence bottom line profitability has caused this sort of research to be called “research for a new business age” by professionals and that “traditional methods may produce findings that are interesting – but who these days has the time and budgets unless there is a quantifiable purpose and payback?”

Whilst some organisations lay claim to offer bespoke solutions, in truth, some are simply variations of their everyday research offering. These rarely provide information that could be used to direct and evaluate marketing campaigns. Be cautious, if your research company suggest focus groups as part of a project as that is usually an indication that they have just adapted their usual offering to fit.

Modern techniques use research methodologies that are adapted from behavioural psychology to gain insights into your situation that are instantly actionable, useful and designed to repay your investment in better results.

So which type of research is best for you?

If you feel you have an understanding of who your audience are; their demographics, how old they are, how much disposable income they have, their lifestyle, etc, then you may not need to spend money on market research. Yet if you need your advertising and marketing to increase inquiries and sales then you are more likely to find marketing research more worthwhile.

Whichever route you decide to take, ensure that you act upon the intelligence you receive as, in these difficult times, it could make or break your company.

Utilizing Social Media Marketing and Affiliate Marketing To Build Up Your Business

Even if you are already using the Internet to promote your business, you should think of incorporating social media marketing and affiliate marketing to your Internet marketing campaign. Affiliate marketing, when done properly, can certainly deliver lots of favorable effects for your own business. In addition, even if affiliate marketing is not done correctly, it won’t be financially harmful to the business. It is because affiliate marketing is basically an advertising program in which you only pay the affiliates if their marketing efforts generate financial benefits for your business. This piece of writing will examine affiliate marketing and share how it operates and the best way to increase the positive aspects of affiliate marketing.

Affiliate marketing essentially involves needing site owners, generally known as affiliates, publish advertisements for your site on their particular site. You can actually find out more info on affiliate marketing by checking out the Internet marketing blog for regular updates. Affiliate ads entice people to click the link and see your website. The advertisements are specially coded to let you determine how many visitors visit your website through this ad. In contrast to other forms of Advertising on the internet in which the business proprietor pays for the chance to place the ad on the site, an affiliate program doesn’t work this way. Rather the affiliate is paid when the ad produces a preferred outcome.

Affiliate ad can work on a pay per impression, pay per click, pay per lead or even pay per sale basis. Pay per impression means that the affiliate gets a profit every time the affiliate advertisement is served. This means that for every different person who sees the advertisement the affiliate is given a fixed sum of money. This amount will depend on a number of elements and will be arranged by the business proprietor and the affiliate before the advertisements start showing up on the affiliate’s website. Pay per click programs reward the affiliate each time a website visitor clicks through the advertisement. Pay per lead programs reward the affiliate if a website visitor not only clicks on the advertisement but also does a desired activity like completing a questionnaire or joining with the website. Pay per sale programs compensate the affiliate each time a targeted visitor clicks through the advertisement on the affiliate’s website and also decides to buy something during this visit. The compensation plans regarding affiliate programs are so appealing because the business proprietor could have numerous affiliates and they only have to pay these affiliates when the advertising on the affiliate’s site works.

Affiliate marketing doesn’t necessarily deliver the results. When seeking out affiliates, you have to look for many different factors. An affiliate with lots of experience, a website with high traffic along with a good track record for making great success will likely be a great choice for an affiliate marketing program. These affiliates use their advertising know-how in promoting the businesses and do not really need to fully grasp the company they are promoting. Another really good option for affiliate marketing is to pick another business that’s directly related to your own business but does not compete with your business. This is an excellent idea given that they might share your target market and their website visitors will also most likely be interested in going to your website at the same time. For example, if you sell running shoes you may decide to manage an affiliate marketing campaign on a website that endorses road races such as marathons, half marathons, 10Ks and 5Ks. This website doesn’t directly contend with your business although they are more likely to appeal to an audience that would be enthusiastic about and need your products or services.

Deciding whether or not to implement an affiliate marketing campaign is easy. As we previously mentioned there is not much danger in this type of campaign so it’s worth it in just about any situation. A more important decision to make is how you intend to compensate your affiliates. The payment for pay per impression programs is typically quite low because your business is not necessarily generating a sale from each impression. Conversely, pay per sale programs usually compensates the affiliate much better because the business does directly generate an income from the advertising on the affiliate’s site. This particular amount may possibly be a flat fee or a percentage of the sale based on the affiliate agreement.