Section I – Email Marketing Training Plan

Implementation of Email Auto responders

One of the most critical things in email marketing is follow up with prospects. As you develop direct marketing methods, you will have a stream of leads that you will need to manage. As in all sales, most potential prospects will not convert on the first contact.

You will need follow up often with your prospects over time until they convert. Also, once you have converted a lead, you will want to continue to market to them over time. It is much easier to make more sales from an existing customer than from a new lead.

Email auto responders have been exceeding in popularity as a direct marketing technique and as a drip marketing technique. This technique uses the power of emails to send to your whole mailing list or to those prospects that you want.

An email auto responder can be sent manually or you can use a company to help you prepare for the distribution of these emails. One of the first step that you will need to do when establishing this marketing technique within your business is to determine the approach that you are going to take.

Email auto responders are usually very salesy in nature, they can be used to send information or informational articles, they can be sent in a long series or they can be used as a way to deliver information to anyone who has requested it.

Each strategy serves a different purpose and you will want to choose the best approach for your given product or service.

A perfect place to begin is to consider your current company sales approach to gain clients:

Are you currently using information, fear tactic? Or more of a traditional sales approach? Are your prospects warm or cold? Do your clients react well to information? Or to a sale pitch?

When you are thinking about the approach, also think about what type of email your ideal prospect would likely open. With email auto responders being constantly used, it is very important that yours be done in a way to cause curiosity from new clients you are sending it to.

It is important to avoid your information from going into the bulk folder where it won’t get seen. Part of this strategy also involves considering the source of your email prospects.

Are they self built (did you generate them yourself, or buy them)? Do you currently have a strong lead generation system and your prospects have requested to receive information? Are you emailing information to prospects that are not interested and are therefore considered cold?

Once you have given some thought to each of these questions, you are ready to start creating your email auto responder look and written content.

This goes for your email marketing campaigns (ie. Solo Ezine marketing) find out what your target audience wants, expecting and also what they are used to receiving. This is done through research. You want to write your emails to really connect with people so they build a bond with you.

Try setting up a free email account with various providers (Gmail, Yahoo, MSN, AOL, etc) and send yourself the email BEFORE mailing out to your prospects or an ezine list.

This way you will be able to tell if the message gets trashed| in the bulk bin, what it looks like from your customers point of view and more.

With email marketing, always, always TEST first. Having great emails that actually get through, will take your relationship to the next level and leads to customers. Keep your eye out for more email marketing articles to help you succeed in your business!

How to Start Making Money Online – Get Noticed Through Article Marketing

There are many people who try to make money on the internet. There are people who sell products via different internet shopping sites. There are others who create websites which they open to advertisers. Still others try to make money through article marketing. How you earn through the first two techniques is easy to understand. With the first, you earn directly for every product you sell. With the second, you earn from whatever the advertisers will pay you depending on how many of their own products they sell or how many visits generated from your site they get. But what about article marketing? How do you make money with it? Here is a simple discussion on how to start making money online through article marketing.

Article marketing is done by submitting articles related to your products or your website to any of the different article directories found on the web. You do not directly sell anything but you direct readers to your website or to wherever your products can be found. You see, it is important to direct traffic to your site because people will not automatically see your site after you create it. If it ranks low in search engines, your chances of being seen and read is also low.

Article marketing will help increase the number of your readers and it will also improve your search engine ranking. When you submit good articles to article directories, people will get interested in you or in what you have to offer. They will be enticed to click on the link provided at the end of the article or in the author box. Well-written articles have great chances of producing a lot of visits so you really have to exert effort to create good ones. You are not limited to submitting just an article or two so it will also be to your advantage if you will write a lot. With this increase in visits plus your article’s prolonged presence in article directories, it will only be a matter of time before search engines take notice of your contents and rank you high on their list.

However good your website is or how useful your products are, if nobody will take notice of them, you will not earn. Thus, it is important that you do article marketing to get people to notice what you have to offer.

Trends in Web Medical Marketing

A number of trends are becoming evident in medical practice digital web marketing. The internet is no longer just a place to have your website, instead it’s becoming the location of your new patient generating efforts. Essentially, your website and other web presences must now generate business for you.

Search Engine Optimizations

Increasingly medical professionals are establishing web and social media presences that are search engine optimized (SEO) in order that search engines such as Google and Bing can not only find those websites, but direct search traffic to them. Medical procedure searches are in the millions every month, and growing more and more every day, with searches coming from mobile devices leading the way. Practically, this means that if your website and other digital presences, such as in social media channels, are not optimized for what prospective patients are looking for, your competition will be the beneficiary of all these prospective patients looking to give their business to someone.

Local Medical Search Presence

In addition, to website SEO, there is developing a separate online category of search results referred to as Local Search. As the term suggests, these are search results that are specific to a geographical area, and which have developed as a unique category because the large search engines, Google and Bing, have in many metropolitan areas, carved out a search result display area on the main page of search results dedicated to Local Search. SEO of Local Search presence has its own rules and therefore must be dealt with in a distinct fashion, in order to obtain high placement in Local Search results.

Socially Networked Medical Marketing

Utilization of social networks for medical marketing is an increasing trend evidenced by the growing number of Fan Pages or Twitter accounts in these leading social networks. Social networks offer unique opportunities in providing access to communities defined by interests, on a regional as well as general community basis, into which you have the ability to outreach and engage members thereof. In this way you can establish a direct connection with prospective patients.

Mobileweb Searches

As noted above, the potential of the mobileweb has yet to be felt, but it’s coming. The vast majority of the population has not only access to a mobile phone, but rarely leaves home without it. Advances in network communication speeds and mobile technologies will essentially make the mobile browsing experience, if not identical, then competitive with the desktop pc. The implications are that prospective patients will increasingly search for medical services using their mobile phone, whenever its most convenient to them. As a result, digital medical marketing will have to have a mobile component, whether by way of a mobile optimized websites, or a mobile app, in order to capture this increase and/or redirection in search traffic.