5 Direct Response Marketing Methods for Your Business

In this article, I will discuss great ways to market your business and achieve measurable cost-effective results. Image advertising involves paying lots of money, waiting for customers to come, then never knowing what customers bought your product as a result of that advertising. Direct response advertising allows you to measure results and know exactly what your return was for each marketing dollar spent.

Below are some examples of direct response marketing methods-

1) Direct Mail – When a mailing campaign is targeted to a specific group of people, it allows you target the specific market that would have an interest in your product or service. Sending a mailing to every household would be less effective and more costly because many of the individuals are not in the type of market you want to reach. You would also have no results from which to base your next decision.

2) Google AdWords – Google’s service to pay for every click you get on the internet also is a form of targeted marketing. It will only go out to those who type the specific keyword the marketer chooses. The cost is controlled by selecting how much you are willing to pay-per-click and what keywords you want to target.

3) Email Marketing – Email marketing is where a targeted group of people receives an email regarding your topic. Usually, the list is created when people opt-in or subscribe to a mailing list about a particular topic. Emails are sent out to these subscribers on an ongoing basis. There is little cost to the marketer except a little time and a monthly fee for an auto-responder service.

4) Article Marketing – Article marketing is another key online tool that allows you target traffic with keywords. When you write an article you can get traffic from those who read your article and want to learn more. It allows you to track ratios for those who view your article. The best thing about it is that it’s free – except for the time it takes to write the articles.

5) Per Campaign 800 Number – An 800 # normally does not allow you to easily track the amount of volume from a specific marketing campaign because numerous individuals have that number (if only listed in the yellow pages or on the Internet). However, if you tie each marketing campaign to a specific 800 number, it will become easier to know from where you customers are coming and how to track the information. This can be used in conjunction with any marketing method – mailings, radio, TV, billboards, or any other form of general advertising.

When designing your marketing campaigns, keep in mind that only two things really matter – how much does it cost and how much business do I get from the campaign (both current and future business). By using direct response advertising, you can spend less, earn more, and make informed decisions for your next campaign.

Using Banner Ads in Your Email Marketing System

When it comes to building traffic to send to your squeeze page to build the volume of your email marketing system, it pays to leave no stone unturned. While there are certainly people who are able to build great email marketing lists by simply focusing on just one of the many internet marketing tools out there, it’s much more likely that you are going to find success by creating a broad marketing strategy that incorporates a number of different tactics. If nothing else, starting out by trying many different methods of traffic building is a great way to find out exactly what you’re best at, what brings you the most qualified traffic, and what you enjoy more than the others for your direct email marketing list. One method of advertising that can be really helpful for building your email marketing system is banner advertising.

We all know what banner advertising is, as we’ve all been using the internet for more than a day or two. When it comes down to it, banner ads are one of the oldest things on the internet, and are one of the original methods of advertising online. Lots of different types of sites sell banner space for advertisements, and if you purchase space you will be guaranteed a prime space on your partner’s site- whether by using a vertical banner along the side of the page or a horizontal banner along the top. Either will work for direct email marketing list building.

The basics of banner advertising for your email marketing system are simple. First, you just have to do a Google search to find a number of high-traffic websites that are related to your niche. Once you’ve found a site that meets your criteria for a good audience, you will find the owner’s email address and shoot them a message asking if you are able to put a banner ad on their site. Once your banner ad is up, the traffic going to the site will see it and click on it, and then they will be sent to your squeeze page. In general, I find it works best when your banner and squeeze page are really congruent with each other, and not as well if you show one thing with your banner advertisement to grab people’s attention and then redirect them to a completely different squeeze page. Get your internet marketing tools congruent with each other.

There are some pros and cons to this method. On the one hand you’re going to get targeted traffic, this is a method that’s easy to employ, and you can do it successfully at any stage of your product’s life and get some quick traffic. On the other hand, you do have to pay for this method (which some people are really opposed to), there is no guarantee for your results and you pay even if it doesn’t deliver, and you don’t know the quality of the subscribers that you do get. Still, this is a powerful, traditional method of getting targeted traffic to your squeeze page to build up your email marketing lists.

The Only Direct Mail Marketing Tips You Will Ever Need

In today’s world, running a business is becoming harder by the day. The economy is bad, the competition is stiffer and the customers are more knowledgeable about their rights than ever before. However, by using the following direct mail marketing tips below, you will be empowered to source potential clients for your business.

Identify and target potential buyers, it does not matter how big your marketing campaigns are, but if they are not targeted to the very best potential clients, it is all in vain. Take as much time as possible in research to learn your target group. By doing this, the conversion rate will be higher.

Offer incentives, offering a gift certificate or bonuses will add value to your products or services and it will either put you above other sellers or even sway the potential client to buy just to take advantage of the discount/bonus.

Track Responses, when you get a response/feedback, note it down and tally them at the end of the month or depending on your preferred time frame and do some analysis to find out how your direct mail campaigns are doing.

Create an opt-in list, do not shy away from asking your clients to leave their name and email addresses. If you have a blog or a website, put a subscription box so that you can send them any offers or newsletters later. People often feel more confident reading mails from the sources they have personally subscribed to.

Reaching clients and potential customers can be quite expensive, especially if you do not have a target group to buy what you are selling. However, direct mail targets a given group of potential buyers hence giving you a good marketing platform. For more information check out offline arbitrage bonus.