The True Internal Simplicity of Email Marketing Programs

List building is simple, as are all effective email marketing programs. It takes some work, but it’s also really pretty easy. A lot of times people complicate it all because they feel like it has to be this complicated process. After all, if it were simple, they would have figured it out already, right? Then they jump from complicated system to complicated system, and never end up building much of a list for themselves. Well, I’m going to break down the list building process for you right now, and you’ll see how simple effective email marketing programs really are.

There are just a few things that you need to have and few things you need to do to build a list for your email marketing program…

First, you need to have qualified traffic. Some people make the mistake of just thinking that you need traffic. General traffic isn’t going to do; you need what we call qualified traffic if you are going to succeed at direct email marketing. Basically speaking, traffic is qualified when it is composed of people who are interested in what you are offering. Simple right?

Next, you need a web site that is capable of building a list for you and your email marketing program. This is a site that is designed around capturing the email addresses of the qualified traffic you are sending to it. Generally that means that the site is built around getting people to fill out an email form that you place on it. Generally you bribe them into doing this by giving them some sort of free offer, like a small free eBook or the like, if the give you their email address for your direct email marketing.

And that’s it. There are only two steps to this process. Find qualified traffic, and drive it to your site that is capable of building your list. It’s true that there are a number of different ways to go about finding and driving traffic to your site.

It’s also true that there are a number of different ways you can design the site that’s going to succeed at getting people to give you their email addresses. These are both true, but there’s no need to complicated the overall process more than you need to. In fact, it’s generally better to keep these processes as simple as possible for your email marketing campaign. Simple is better. Simplicity breeds success.

Now do you think email marketing programs are really inherently complicated?

Market Research – Can It Increase Profits?

Increased sales for less cost is fast becoming a business mantra. For any company it is critical to understand precisely why people buy into what you have to offer. In this competitive marketplace research budgets are often first to go in an attempt to save money. Yet some types of research have been proven to dramatically increase profits.

Market research is the systematic gathering and interpretation of intelligence using analytical methods and techniques to gain insight or support decision making. It is really any structured attempt to gain knowledge about competitors, markets or customers.

Yet, the term is commonly, and wrongly, interchanged with the practice of Marketing Research yet, there is an important and distinct difference between the two. Marketing research is the objective gathering and interpretation of intelligence using analytical methods and techniques to gain insight and intelligence about audience purchase habits.

Can you appreciate the distinction? – One gathers knowledge on potential markets, the other gathers intelligence on why they purchase and who from.

The main purpose of this type of research is to understand the purchase triggers of the audience. In short it is the science of understanding how and why customers and potential customers react, or not, to your advertising communications. When done correctly will tell you precisely how to push the buttons that will compel more people respond to your message or proposition. And it will give you that information simply, quickly and cost effectively.

Perhaps that is why, an increasing number of companies are moving away from the ‘soft’ intelligence provided by market research and are moving towards the ‘hard’ information provided by marketing research. In this context, knowledge is generally defined as ‘hard’ when it provides specific, detailed and quantifiable direction for future marketing campaigns. The fact that it is measurable and can directly influence bottom line profitability has caused this sort of research to be called “research for a new business age” by professionals and that “traditional methods may produce findings that are interesting – but who these days has the time and budgets unless there is a quantifiable purpose and payback?”

Whilst some organisations lay claim to offer bespoke solutions, in truth, some are simply variations of their everyday research offering. These rarely provide information that could be used to direct and evaluate marketing campaigns. Be cautious, if your research company suggest focus groups as part of a project as that is usually an indication that they have just adapted their usual offering to fit.

Modern techniques use research methodologies that are adapted from behavioural psychology to gain insights into your situation that are instantly actionable, useful and designed to repay your investment in better results.

So which type of research is best for you?

If you feel you have an understanding of who your audience are; their demographics, how old they are, how much disposable income they have, their lifestyle, etc, then you may not need to spend money on market research. Yet if you need your advertising and marketing to increase inquiries and sales then you are more likely to find marketing research more worthwhile.

Whichever route you decide to take, ensure that you act upon the intelligence you receive as, in these difficult times, it could make or break your company.

Self Directed IRA’s and Real Estate Investing – The Not So Odd Couple

Self directed IRA real estate investing might sound like a scary concept, but the fact is that in today’s market almost nothing is as secure as real estate.

As Wall Street becomes something of a mine field, more and more investors are opting to go different routes in hopes of making a significant return on their money.

By self directing, investors are taking their money into their own hands and enjoying the results.

In general, standard IRA’s are overseen by a bank or broker who, in most cases, are more interested in making money for themselves than for you.

A truly self directed IRA allows you to bypass the middle man and make your own financial decisions so that whatever revenue you make comes right back to you.

And with the right kind of investments, that revenue can be much greater than the returns on most standard accounts.

Most of us trust that our standard IRA account is working for us, yet the truth is that the majority of IRA accounts will see as little as 3-5% increase from interest income. That doesn’t translate into much of a cushion for your eventual retirement, no matter how long your account may be actively accruing interest.

On the other hand, self directed IRA real estate investing can double and even triple your returns, and in a much shorter span of time.

With the right investments, a truly self directed IRA can see as much as a 15% rate of return annually. This can mean the difference in being able to retire comfortably and having to continue pinching pennies.

You want some peace of mind in your retirement, so why not do what you can now to ensure that you’ll have all the money you need to enjoy the rest of your life?

Self directed IRA real estate investing is actually very simple. You find and purchase a piece of property with funds from your IRA account and designate the account as the mortgage holder. Then you are free to either earn money by renting or by refurbishing and re-selling at a profit.

Depending on the local market, this can be a significant profit. And because your IRA is self directed, all of the income goes directly back to you.

Now I know what you’re thinking – is it really safe to be investing in real estate in today’s market?

Believe it or not, the answer is actually yes.

Even with instability of mortgages, real estate remains a much more sound investment than stock at this point in time. And a truly self directed IRA gives you the ability to control how much you are investing and where, so that you know exactly what your money is doing for you.

With the American economy in a severe state of flux, there is no better time than the present to take control of your retirement funds.

Self directed IRA real estate investment gives you the opportunity to step out from under the control of the financial industry and make decisions for yourself. What could be more comforting than that?

It’s your future, there is no reason why you should have to entrust it to someone else.

Don’t be afraid to make your own choices and invest in the profitable world of real estate.