The Effectiveness of Email in Targeting and Marketing to the High LSM

The best way to reach the high LSM is to connect with them through their preferred medium of choice – email. There are of course other ways to market your product to more affluent consumers, but none are as cost effective as that of digital media. Perhaps of even greater importance is that, unlike other forms of marketing media that often fail to reach their designated audience, email marketing achieves a direct link with targeted individuals.The reality is that rich people are busy people. They don’t have time to page through product catalogues and flick through television channels; rather, they choose their media very selectively and avoid bombardment by advertising messages. As the saying goes: poor people have big TVs, rich people have big libraries. For the marketer, then, email is an extremely effective tool at reaching high LSMs as it (a) may be viewed when the recipient chooses to access it and (b) assuming that it is transmitted to high LSM consumers who have opted-in to receive messages, it is more likely to appeal to their preferences.When it comes to targeting the high LSM, marketing becomes an exact science. It’s all about appealing to their tastes at the right time, without beating about the bush because, as most of them will attest, time is a luxury of great worth. In other words, email marketing directed at wealthy markets must cut to the chase in a manner that highlights quality and value, while simultaneously reassuring them that their time (money) is not being wasted. And although price is very rarely a deterrent for the wealthy, bargains are always appealing. Even more of a draw card is the offering of an incentive, as no matter what one’s financial status is, everybody enjoys winning; which is why incentive-based email marketing campaigns are still the way to go when dealing with the high LSM, or any demographic segment for that matter.Take American Swiss’ recent Christmas email campaign for example: it’s simple and refined, and prompted conversions by redirecting consumers to their official website and enticing them to select and submit a “Wishlist” of products which they then stood a chance to win. With an open rate of 53 percent and click through rate of approximately 27 percent, the campaign was a huge success and clearly demonstrates the effectiveness of email marketing at targeting the high LSM. Furthermore, by advertising their products through an incentive-based call to action, as well as highlighting price reductions on selected items, American Swiss essentially promoted their products from both angles. Put another way, by motivating consumers to submit their wish list they were, in effect, made aware of the product range on offer. And that’s all American Swiss needed because, let’s face it, their jewellery is visually attractive by default.In addition to being able to effectively reach recipients, email also compliments a form of marketing most applicable to the high LSM – word of mouth. High LSM groups are well known for placing great emphasis on friend and family referrals, especially at the moment of purchase; and because of its viral capabilities, email marketing messages allow high income earners to do so with ease and efficiency – the ultimate dream for marketers.Email marketing is truly the most powerful way to tap into a market that may generate massive revenue for your business. Like American Swiss, if done correctly, you may see your response rates climbing to new heights, along with your sales, and at little expense compared to traditional media.

Emotional Response Marketing – What is it and How Does it Work?

One of the key elements of successful marketing is communication. How is this communication achieved? By approaching the people, at an emotional level. Human beings are highly emotional creatures. They are impulsive and much of what they buy is based on their emotions rather than logic. Emotions have a powerful control on all of us. We all respond to them. I mean, think when was the last time you stopped yourself from eating that huge creamy (full of FAT) beef cheese burger, which you saw in an amazing commercial, or in other words when was the last time you decided to purchase something without thinking emotionally. There’s hardly any purchase that does not involve emotional evaluation. Emotions compel us to imagine that a certain product is perfect for us.

So what is emotional response marketing? The answer is simple; it’s the game of persuasion. Every campaign is designed to attract a response. This response is usually produced by emotional reactions of a customer, when he judges the effectiveness and benefits of a product. If your campaign is capable of triggering the positive emotion out of the customer, than consider your business a success.

It’s all about being personal and conversational; In order to excel in the market, you must have a direct emotional link with the public, knowing all what is there to know about their needs, fears, desires and concerns. It’s all about making them believe that your company comprehends their problems and how your products or service can serve as a solution to these problems.

So how do you use this strategy in your advertisements, or sales letters or on your websites? Primarily, it’s essential to understand the need to produce a buying desire.Your goal is to attract the buyer with such an attractive presentation of your product, that he is compelled to choose “order”, “buy”, or “ask for more info”.

Some of the basic methods used in emotional marketing on the internet are the usage of referrals, testimonials, blogs, and forums. It’s human nature to trust each other’s words. The right usage of words is really important and requires market research. Your words should reflect the consumer’s feelings. Words such as confidence, happy, safety, pride, fun, beauty make people feel valued.

Success stories, trials or tests always attract positive response. Through these you are actually proving the dependability of your product. People always seem to rely on pre-tested products.

Colors also play a significant role in emotional marketing. There’s a whole range of colors that trigger particular emotions in human beings.for example, green is associated with feelings of relaxation, white with purity, red with love or attention etc. Isn’t it funny that during the valentine season, everyone is buying something, even if they don´t have anyone to give it to. Well! The red color works its wonders.

Then you have Symbolism and images; yet another way to get to your customers hearts. An image of a baby laughing while eating a baby food product will surely trigger the maternal emotions of all the mothers.

In short, when a product or service stimulates positive feelings in a buyer, it often results in purchase. Just go and create something extraordinary out of the ordinary keeping the feelings and desires of the target market, in mind. Emotional response marketing if done THOUGHTFULLY can generate huge profits and sales.

Marketing Mania

Marketing is the key element to a company’s success. Perhaps the most important and effective Marketing tool you can use in today’s business world is to create website and increase the traffic to it. If you want to Increase the traffic to Your Website, the Marketing Idea is a very important one.

Marketing professionals often make the mistake of writing Marketing Materials that emphasis the business background and brand rather than the benefits of the company. The primary goal of the marketing plan is to get people to buy your products or services. The Sales and Distribution are parts of the Marketing plan which details how this is going to happen.

Affiliate marketing is often termed as one of the best online marketing programs that are available to small business.

The term may sound intimidating, but all it refers to a new marketing trend. In the past, a few major Marketing Tips were identified to pull traffic through search engines. In the new model, websites will be drawing their businesses from a large variety of low-volume search problems or phrases. We know very well Business marketing means we get our site in top heavy traffic in the internet.

Direct marketing is a sub-discipline and it’s one the marketing category. There are two main making definite characteristics which differentiate it from other types of marketing or advertising. The first is that it attempts to send its messages directly to consumers, without the use of intervening media it is the best way to increase the traffic to our site. Direct marketing provides you with a way to handle a test of this market relatively quickly, at a reasonable cost, and with convincing certitude. You’ll know very well whether this is indeed the gold mine.

This is one of the best ways of pulling the targeted marketing steady and long-term traffic to your site. By writing your own articles and submitting them to article directories, you can invite a lot of targeted visitors to your site and thereby you get a great chance to keep your website at top.

The Internet has become a battlefield for pulling and increasing the high volumes of search engine traffic. Every week, a new search engine technique is devised and several old ones are relegated to the bottom of the queue. Internet marketing courses via RealAudio, email, video CD-ROMs, CDs, cassette tapes, and member-only sites increase the traffic in the Internet. This is the benefits of traffic routed through search engines are, to put it simply, enormous!

Internet marketing is an extremely cost-effective marketing tool and when used properly, can catapult your sales to new levels. From as little as 3 cents per email, it is by far the cheapest way to communicate with your clients.

For affiliate marketers, higher traffic increases the possible for sales and referral commissions. Affiliate marketing software, services and e-books to help merchants set up, run and promote an affiliate program for their products and services. For bloggers or Small businesses marketing, the goal is to increase search engine traffic because this means a wider audience and long-term profit from various sources like ads. That is why there is such a lot of different introduced in the field of search engine optimization.

Email marketing is an extremely cost-effective marketing tool and when used properly, can catapult your sales to fresh levels. From as little as 3 cents per email, it is by far is not costly way to communicate with your clients. Email marketing is the process of marketing via direct email, either on a one-off, sporadic, or regular points. Typically recipients have given the sender permission to send them marketing messages to direct search engine traffic to your website.

Viral Marketing is giving something away for free and allowing people to pass it on to other people. The main purpose of viral marketing is to stretch your message to as many people as possible without having to spend money for advertising. You analyze about using Viral Marketing online to obtain free traffic for your website. Think about the different reasons that a person would have for passing your message around. Freebies are a best way of using viral marketing online.

Marketing Tools is the Major part to increase the traffic in the internet. By use of marketing tools you can develop your business threw the world. You get more density to your keyword of you Website.