Self Directed IRA’s and Real Estate Investing – The Not So Odd Couple

Self directed IRA real estate investing might sound like a scary concept, but the fact is that in today’s market almost nothing is as secure as real estate.

As Wall Street becomes something of a mine field, more and more investors are opting to go different routes in hopes of making a significant return on their money.

By self directing, investors are taking their money into their own hands and enjoying the results.

In general, standard IRA’s are overseen by a bank or broker who, in most cases, are more interested in making money for themselves than for you.

A truly self directed IRA allows you to bypass the middle man and make your own financial decisions so that whatever revenue you make comes right back to you.

And with the right kind of investments, that revenue can be much greater than the returns on most standard accounts.

Most of us trust that our standard IRA account is working for us, yet the truth is that the majority of IRA accounts will see as little as 3-5% increase from interest income. That doesn’t translate into much of a cushion for your eventual retirement, no matter how long your account may be actively accruing interest.

On the other hand, self directed IRA real estate investing can double and even triple your returns, and in a much shorter span of time.

With the right investments, a truly self directed IRA can see as much as a 15% rate of return annually. This can mean the difference in being able to retire comfortably and having to continue pinching pennies.

You want some peace of mind in your retirement, so why not do what you can now to ensure that you’ll have all the money you need to enjoy the rest of your life?

Self directed IRA real estate investing is actually very simple. You find and purchase a piece of property with funds from your IRA account and designate the account as the mortgage holder. Then you are free to either earn money by renting or by refurbishing and re-selling at a profit.

Depending on the local market, this can be a significant profit. And because your IRA is self directed, all of the income goes directly back to you.

Now I know what you’re thinking – is it really safe to be investing in real estate in today’s market?

Believe it or not, the answer is actually yes.

Even with instability of mortgages, real estate remains a much more sound investment than stock at this point in time. And a truly self directed IRA gives you the ability to control how much you are investing and where, so that you know exactly what your money is doing for you.

With the American economy in a severe state of flux, there is no better time than the present to take control of your retirement funds.

Self directed IRA real estate investment gives you the opportunity to step out from under the control of the financial industry and make decisions for yourself. What could be more comforting than that?

It’s your future, there is no reason why you should have to entrust it to someone else.

Don’t be afraid to make your own choices and invest in the profitable world of real estate.

Emotional Response Marketing – What is it and How Does it Work?

One of the key elements of successful marketing is communication. How is this communication achieved? By approaching the people, at an emotional level. Human beings are highly emotional creatures. They are impulsive and much of what they buy is based on their emotions rather than logic. Emotions have a powerful control on all of us. We all respond to them. I mean, think when was the last time you stopped yourself from eating that huge creamy (full of FAT) beef cheese burger, which you saw in an amazing commercial, or in other words when was the last time you decided to purchase something without thinking emotionally. There’s hardly any purchase that does not involve emotional evaluation. Emotions compel us to imagine that a certain product is perfect for us.

So what is emotional response marketing? The answer is simple; it’s the game of persuasion. Every campaign is designed to attract a response. This response is usually produced by emotional reactions of a customer, when he judges the effectiveness and benefits of a product. If your campaign is capable of triggering the positive emotion out of the customer, than consider your business a success.

It’s all about being personal and conversational; In order to excel in the market, you must have a direct emotional link with the public, knowing all what is there to know about their needs, fears, desires and concerns. It’s all about making them believe that your company comprehends their problems and how your products or service can serve as a solution to these problems.

So how do you use this strategy in your advertisements, or sales letters or on your websites? Primarily, it’s essential to understand the need to produce a buying desire.Your goal is to attract the buyer with such an attractive presentation of your product, that he is compelled to choose “order”, “buy”, or “ask for more info”.

Some of the basic methods used in emotional marketing on the internet are the usage of referrals, testimonials, blogs, and forums. It’s human nature to trust each other’s words. The right usage of words is really important and requires market research. Your words should reflect the consumer’s feelings. Words such as confidence, happy, safety, pride, fun, beauty make people feel valued.

Success stories, trials or tests always attract positive response. Through these you are actually proving the dependability of your product. People always seem to rely on pre-tested products.

Colors also play a significant role in emotional marketing. There’s a whole range of colors that trigger particular emotions in human beings.for example, green is associated with feelings of relaxation, white with purity, red with love or attention etc. Isn’t it funny that during the valentine season, everyone is buying something, even if they don´t have anyone to give it to. Well! The red color works its wonders.

Then you have Symbolism and images; yet another way to get to your customers hearts. An image of a baby laughing while eating a baby food product will surely trigger the maternal emotions of all the mothers.

In short, when a product or service stimulates positive feelings in a buyer, it often results in purchase. Just go and create something extraordinary out of the ordinary keeping the feelings and desires of the target market, in mind. Emotional response marketing if done THOUGHTFULLY can generate huge profits and sales.

Using Banner Ads in Your Email Marketing System

When it comes to building traffic to send to your squeeze page to build the volume of your email marketing system, it pays to leave no stone unturned. While there are certainly people who are able to build great email marketing lists by simply focusing on just one of the many internet marketing tools out there, it’s much more likely that you are going to find success by creating a broad marketing strategy that incorporates a number of different tactics. If nothing else, starting out by trying many different methods of traffic building is a great way to find out exactly what you’re best at, what brings you the most qualified traffic, and what you enjoy more than the others for your direct email marketing list. One method of advertising that can be really helpful for building your email marketing system is banner advertising.

We all know what banner advertising is, as we’ve all been using the internet for more than a day or two. When it comes down to it, banner ads are one of the oldest things on the internet, and are one of the original methods of advertising online. Lots of different types of sites sell banner space for advertisements, and if you purchase space you will be guaranteed a prime space on your partner’s site- whether by using a vertical banner along the side of the page or a horizontal banner along the top. Either will work for direct email marketing list building.

The basics of banner advertising for your email marketing system are simple. First, you just have to do a Google search to find a number of high-traffic websites that are related to your niche. Once you’ve found a site that meets your criteria for a good audience, you will find the owner’s email address and shoot them a message asking if you are able to put a banner ad on their site. Once your banner ad is up, the traffic going to the site will see it and click on it, and then they will be sent to your squeeze page. In general, I find it works best when your banner and squeeze page are really congruent with each other, and not as well if you show one thing with your banner advertisement to grab people’s attention and then redirect them to a completely different squeeze page. Get your internet marketing tools congruent with each other.

There are some pros and cons to this method. On the one hand you’re going to get targeted traffic, this is a method that’s easy to employ, and you can do it successfully at any stage of your product’s life and get some quick traffic. On the other hand, you do have to pay for this method (which some people are really opposed to), there is no guarantee for your results and you pay even if it doesn’t deliver, and you don’t know the quality of the subscribers that you do get. Still, this is a powerful, traditional method of getting targeted traffic to your squeeze page to build up your email marketing lists.