Affiliate-Associate Marketing

E-commerce helped to turn conventional marketing strategies upside down, and added dynamism to the marketing landscape. The internet generated article marketing, added another notch to niche marketing, and also launched affiliate or associate marketing. As a result, affiliate marketing is now at the top of every strategic business plan. Because of its success, it is now regarded as the top online marketing strategy. So just what exactly is affiliate marketing, and why do you need to know about it?

In response to the first question, affiliate marketing is a marketing technique where a merchant, (product owner or service provider), rewards affiliates, for each referral. These referrals are generated as a direct result of the affiliate’s marketing initiatives. Every business owner needs to understand affiliate marketing, because it is big business. It now generates billions of dollars in sales revenue on an annual basis. Revenue flows both to the business owner, and to the affiliate.

When well orchestrated, affiliate marketing is a very effective marketing tool. It will result in an increase in website traffic, as well as an increase in revenue. Essentially, it is a revenue sharing approach to marketing, and involves a contract between a merchant on the one hand, and an affiliate on the other. Merchants will be able to gain maximum exposure for their brand, without having to spend any money if there are no results. This exposure will lead to increased revenue and profit. The affiliate will also increase revenue, as payment is based on the number of referrals made.

In terms of revenue sharing, affiliate marketers are paid a commission for the business they refer. They will either direct traffic to the merchant’s website, or help to sell their products by placing the merchant’s advertisement on their site. The joint venture between the merchant and affiliate is usually formalized by way of an Affiliate Program. There are several programs which are now used, the two most popular are Pay Per Click, and Pay Per Performance.

As the name Pay Per Click suggests, the affiliate is paid each time a visitor ‘clicks’ on the banner or link that directs them to the merchant’s website. The affiliate will be paid even if the visitor does not make a purchase. This is probably the least lucrative affiliate program option, because payment tends to be small, usually about $0.05 to $0.10 per click. Pay Per Performance includes both Pay Per Lead and Pay Per Sale. With Pay Per Lead, the affiliate marketer will get paid on every occasion that a visitor clicks through to the merchant’s website, and then takes some action that creates a lead for the merchant.

With Pay Per Sale, an affiliate gets paid every time a sale is generated by a visitor that clicks through from the merchant’s ad on the affiliate’s site. This is a more lucrative option, as the commission can be as much as 20% of the final sale price. However, it is only beneficial if the conversion rate of leads to sales is relatively high, for the product or service. Affiliate marketing is now a very profitable method of advertising products and services. The merchant is able to market their product on several sites, and in the case of a Pay Per Sale program, those ads are free until a sale is made. In this way, merchants can ensure that their marketing dollars are being put to the best use.

One of the most successful proponents of affiliate marketing is Amazon has built a successful associate marketing program, which boasts over 1 million affiliates. As with any good marketing tool you do have to plan for success. So the basis of any affiliate program must be a good overall business plan, a good product and a solid marketing strategy.

Utilizing Social Media Marketing and Affiliate Marketing To Build Up Your Business

Even if you are already using the Internet to promote your business, you should think of incorporating social media marketing and affiliate marketing to your Internet marketing campaign. Affiliate marketing, when done properly, can certainly deliver lots of favorable effects for your own business. In addition, even if affiliate marketing is not done correctly, it won’t be financially harmful to the business. It is because affiliate marketing is basically an advertising program in which you only pay the affiliates if their marketing efforts generate financial benefits for your business. This piece of writing will examine affiliate marketing and share how it operates and the best way to increase the positive aspects of affiliate marketing.

Affiliate marketing essentially involves needing site owners, generally known as affiliates, publish advertisements for your site on their particular site. You can actually find out more info on affiliate marketing by checking out the Internet marketing blog for regular updates. Affiliate ads entice people to click the link and see your website. The advertisements are specially coded to let you determine how many visitors visit your website through this ad. In contrast to other forms of Advertising on the internet in which the business proprietor pays for the chance to place the ad on the site, an affiliate program doesn’t work this way. Rather the affiliate is paid when the ad produces a preferred outcome.

Affiliate ad can work on a pay per impression, pay per click, pay per lead or even pay per sale basis. Pay per impression means that the affiliate gets a profit every time the affiliate advertisement is served. This means that for every different person who sees the advertisement the affiliate is given a fixed sum of money. This amount will depend on a number of elements and will be arranged by the business proprietor and the affiliate before the advertisements start showing up on the affiliate’s website. Pay per click programs reward the affiliate each time a website visitor clicks through the advertisement. Pay per lead programs reward the affiliate if a website visitor not only clicks on the advertisement but also does a desired activity like completing a questionnaire or joining with the website. Pay per sale programs compensate the affiliate each time a targeted visitor clicks through the advertisement on the affiliate’s website and also decides to buy something during this visit. The compensation plans regarding affiliate programs are so appealing because the business proprietor could have numerous affiliates and they only have to pay these affiliates when the advertising on the affiliate’s site works.

Affiliate marketing doesn’t necessarily deliver the results. When seeking out affiliates, you have to look for many different factors. An affiliate with lots of experience, a website with high traffic along with a good track record for making great success will likely be a great choice for an affiliate marketing program. These affiliates use their advertising know-how in promoting the businesses and do not really need to fully grasp the company they are promoting. Another really good option for affiliate marketing is to pick another business that’s directly related to your own business but does not compete with your business. This is an excellent idea given that they might share your target market and their website visitors will also most likely be interested in going to your website at the same time. For example, if you sell running shoes you may decide to manage an affiliate marketing campaign on a website that endorses road races such as marathons, half marathons, 10Ks and 5Ks. This website doesn’t directly contend with your business although they are more likely to appeal to an audience that would be enthusiastic about and need your products or services.

Deciding whether or not to implement an affiliate marketing campaign is easy. As we previously mentioned there is not much danger in this type of campaign so it’s worth it in just about any situation. A more important decision to make is how you intend to compensate your affiliates. The payment for pay per impression programs is typically quite low because your business is not necessarily generating a sale from each impression. Conversely, pay per sale programs usually compensates the affiliate much better because the business does directly generate an income from the advertising on the affiliate’s site. This particular amount may possibly be a flat fee or a percentage of the sale based on the affiliate agreement.

Self Directed IRA’s and Real Estate Investing – The Not So Odd Couple

Self directed IRA real estate investing might sound like a scary concept, but the fact is that in today’s market almost nothing is as secure as real estate.

As Wall Street becomes something of a mine field, more and more investors are opting to go different routes in hopes of making a significant return on their money.

By self directing, investors are taking their money into their own hands and enjoying the results.

In general, standard IRA’s are overseen by a bank or broker who, in most cases, are more interested in making money for themselves than for you.

A truly self directed IRA allows you to bypass the middle man and make your own financial decisions so that whatever revenue you make comes right back to you.

And with the right kind of investments, that revenue can be much greater than the returns on most standard accounts.

Most of us trust that our standard IRA account is working for us, yet the truth is that the majority of IRA accounts will see as little as 3-5% increase from interest income. That doesn’t translate into much of a cushion for your eventual retirement, no matter how long your account may be actively accruing interest.

On the other hand, self directed IRA real estate investing can double and even triple your returns, and in a much shorter span of time.

With the right investments, a truly self directed IRA can see as much as a 15% rate of return annually. This can mean the difference in being able to retire comfortably and having to continue pinching pennies.

You want some peace of mind in your retirement, so why not do what you can now to ensure that you’ll have all the money you need to enjoy the rest of your life?

Self directed IRA real estate investing is actually very simple. You find and purchase a piece of property with funds from your IRA account and designate the account as the mortgage holder. Then you are free to either earn money by renting or by refurbishing and re-selling at a profit.

Depending on the local market, this can be a significant profit. And because your IRA is self directed, all of the income goes directly back to you.

Now I know what you’re thinking – is it really safe to be investing in real estate in today’s market?

Believe it or not, the answer is actually yes.

Even with instability of mortgages, real estate remains a much more sound investment than stock at this point in time. And a truly self directed IRA gives you the ability to control how much you are investing and where, so that you know exactly what your money is doing for you.

With the American economy in a severe state of flux, there is no better time than the present to take control of your retirement funds.

Self directed IRA real estate investment gives you the opportunity to step out from under the control of the financial industry and make decisions for yourself. What could be more comforting than that?

It’s your future, there is no reason why you should have to entrust it to someone else.

Don’t be afraid to make your own choices and invest in the profitable world of real estate.